New business start-ups are a risky venture, considering how difficult it is for new businesses to gain traction. In fact, about two-thirds of businesses fail within the first year of operation. It’s no secret that competition is cutthroat, and growing your business in the digital world isn’t easy.
With so many companies launching new products and services on an almost daily basis, it can be difficult to stand out from the crowd. But there are plenty of ways you can grow your business while still keeping things under control. Here are 6 tips that will help you promote your business from scratch and drive more traffic to your store or website:
1. Get to know your audience
Knowing your customers is the key to successful marketing. If you don’t know your audience, you cannot create a product or service that people want to buy. You can’t gain customers if you don’t have an audience for your products or services. In order to get to know your audience, you need to conduct market research.
Market research is the process of collecting and analyzing information about customers, competitors, and the marketplace as a whole. The type of research you conduct will depend on your business model, marketing goals, and budget.
There are three primary types of market research you can incorporate into your business marketing plan:
a. Focus groups - These are moderated discussions facilitated by a trained moderator who leads the group through a discussion about the product and its features, its potential uses, and the overall benefits it offers.
b. Customer interviews - Customer interviews are one-on-one discussions with customers that allow you to understand their motivations and buying behaviors.
c. Surveys - Surveys are an effective way of collecting data from a large group of customers. You can use surveys to ask a variety of questions related to your marketing goals.
2. Create quality content
In order to build trust and credibility with your customers, you need to create compelling content. It is no longer enough to simply create a product or service and expect people to buy it. You need to provide value to your customers on all fronts, including through your marketing materials.
Creating quality content for your website or blog will help you achieve several goals, including:
a. Building trust and authority with your audience
b. Attracting more customers
c. Increasing sales
d. Boosting your brand’s visibility
There are several types of content you can create, including:
i. Posts - Posts are texts that go over a single topic. They can be about any topic relevant to your business, but they should be something customers would find useful.
ii. Videos - Videos are a great way of engaging your customers and showing them that your product or service is worth buying. Create videos where you talk directly to the camera so it feels like you’re talking directly to your customers.
iii. Press releases - Press releases are one-off articles that are used to announce something newsworthy related to your business, such as a new product launch or partnership.
iv. Branding guides - Branding guides are longer pieces of content that go into detail about your business, including your company history and product offerings.
3. Utilize digital advertising
Digital advertising is a great way to promote your products or services. It can be relatively inexpensive when done right. When used properly, digital advertising can help you reach a wider audience and drive more traffic to your site.
There are several types of digital advertising you can use to promote your business, including:
a. Advertising networks - Advertising networks connect you with a large audience by enabling you to run advertisements on multiple websites.
b. Display advertising - Display advertising includes ads that are shown on websites and in apps. These ads are often visually appealing, and they’re placed in high-traffic locations where they’re more likely to be noticed.
c. Search engine marketing - Search engine marketing involves running advertising on search engines like Google as well as on other websites that allow paid advertising. Regular website advertising is also considered a form of search engine marketing.
d. Social media marketing - Social media advertising promotes your business on social media platforms like Facebook and Instagram, where you can target specific audiences and run paid ads.
e. Email marketing - Email marketing is a form of digital marketing where you collect email addresses from your customers and then send them regular emails that include special offers or information they may find useful. Email marketing is highly effective, and you can use email marketing software to send the emails for you.
4. Partner with influencers
Influencers are people who have a large, engaged following on social media. They are a great way to promote your business. By partnering with influencers, you can get your products in front of their followers with minimal effort on your part.
Generating interest in your products can be challenging, especially if you don’t have a lot of money to spend on marketing. Thankfully, influencers are often willing to work with brands in exchange for free products — as long as the products are relevant to their followers. Since you’re not paying them, you don’t have to worry about breaking the bank. You can pick from a wide range of influencers in your niche, including social media influencers, bloggers, and even YouTubers.
5. Leverage email marketing
Email marketing is an effective way of generating leads, building trust, and retaining customers, all of which help you promote your business. Email marketing is a great way to stay in touch with your customers, provide useful content, and promote your products or services.
If you’re just starting out, you can use a free email marketing service. Email marketing services let you create email campaigns and send them to your subscribers. Some services even let you send emails to people who don’t subscribe to your list. However, you shouldn’t do this as it’s against most email marketing service providers’ terms of service.
6. Give out freebies
People love free things, and they are an excellent way to gain new customers while promoting your business. By offering a freebie, such as an eBook or sample product, you’ll be able to collect the email addresses of people interested in your product. This will allow you to stay in touch with those customers and promote your business. By giving something away for free, you create a sense of urgency that will encourage people to act quickly. You can use a countdown timer to let visitors know how long they have to claim the freebie before it’s gone.
Starting a new business is no easy feat, but it can be done. In order to promote your business from scratch and gain traction, you need to be creative and willing to try new things. With these 6 tips, you should be well on your way to successfully promoting your business.
WRITTEN BY: STEPHEN O. OLAWUMI,
WRITTEN BY: STEPHEN O. OLAWUMI,